Ever wish you could control someone’s first impression of you?
Have them see your best side?
Connect over something you are both interested in?
Say just the right thing to make them light up?
This isn’t always possible in real life. (Unfortunately!)
But it IS possible when it comes to your website.
Your website is often someone’s virtual first impression of your business.
And the writing on your website plays a HUGE role in what visitors do next.
The writing on your website can make or break whether someone takes the next step, or closes the browser window.
Copywriting Drives ACTION.
Be it - booking a call, placing an order, or requesting a quote.
Your website is a 24/7 salesperson for your business. And the copy guides your visitors to find what they need, and take that next step.
So if you want:
More Growth in Your Business
...And haven’t invested in a website copywriter yet, keep reading.
Guide Potential Customers To Take The Next Step
How Professional Website Copywriting Helps You Connect With Customers
When your copy connects with your customers, they get to know, like, and trust you – without ever meeting you in person.
Copywriting weaves the relevant bits of your company story, together with why somebody should care.
It provides the information they need to make a decision, in a clear and straightforward manner.
And it connects with them, on an emotional, human level.
If you ask me, copywriting is PURE MAGIC.
It’s writing and psychology combined.
Your first impression.
Reassure your visitors they are in the right place.
Help them find what they need.
Compel them to take action.
Product & Service Pages
What You Offer
Presenting your offer as a solution to your customer's problem(s).
Help Customers Get to Know, Like, & Trust You
As much about your customer as it is about you.
Your company story or professional bio lives here.
When Does Investing In A Website Copywriter Make Sense?
Thinking about running paid Facebook, Instagram, or Google ads soon?
If you will be paying to drive extra traffic to your website it makes sense to have your website copy in tip top shape first.
That way your new visitors will be more likely to take action once they arrive.
Do you sell your products or your services right on your website?
If your website is the only place your business exists for purchases, this is a no brainer. Clear, compelling website copy is needed.
Does your website have a high "bounce rate"?
When someone opens your website and leaves right away this is called bouncing. If you have a high bounce rate chances are your website copy is not engaging visitors to stay.
Do you want to stand out in a saturated market?
Website copywriting helps capture what makes your business unique, trustworthy, and a solid choice for people in the market for what you offer.
Do you have a personal brand?
If you are the face of your business capturing your personality and relevant parts of your personal story on your website is key. Doing this in a strategic way helps people feel comfortable reaching out to work with you.
Website copywriting can help you do this.
Is your brick & mortar location a destination? (I.E. you don't rely on foot traffic)
Is your current website out of date?
If your business has grown or changed since your website was last updated, a copy refresh can help. Get up-to-date information in front of your customer's eyeballs online with website copywriting.
When Does Investing In A Website Copywriter NOT Make Sense?
I work with businesses that have a clear understanding of who their ideal customers are and have a clear goal for growing their businesses.
If you have not yet defined your ideal customer – you are not ready to hire a copywriter. (Your ideal customer is not "everybody.")
If you are wishy-washy about the direction you want to take your business – you are not ready to hire a copywriter.
My promise - I will not work with you unless I feel 100% that you are making the right investment for your business. And yes, I’ve turned down work.
Because I’m in this to help you succeed. Not waste your time or money.
Luis Arredondo, Founder - Lindy Hop Revolution
I have a dance studio in Toronto and all my clients register online for our courses. I created a website on my own but didn't have the time to make it shine.
Before working with Tiffany my website was "doing the job". It had some basic elements, but clients were always mentioning it wasn't the best experience to navigate through it.
The content of the website wasn't engaging and it wasn't clear and direct for the possible new clients visiting the site. People were sending MILLIONS of emails asking for clarification. And I was spending countless hours taking care of that instead of focusing on my classes.
Since Tiffany jumped into the team we have seen a huge change in our website. She proposed a full change in the general content and site organization. But made sure to keep our branding and voice intact. She was able the understand what our clients needed and how to communicate it.
The clear, fun and super engaging new website copy from Tiffany has driven up our sales!!
If you have doubts about working with Tiffany, please, DO IT! She is extremely knowledgable and easy to work with. She will find the best options for you to grow your business and have the best website you can imagine.